I don’t know if this is a good thing or not. In a way, I feel tricked but I don’t. I’m still working out my feelings on this one.
First and foremost let me just say that I’m not of the same mind as (it seems) some of my fellow bloggers, that we should treat our favorite game companies as charities. I fully believe in the process of natural selection, even for businesses, and simply put, if a company’s product isn’t worth the value, I’m not going to shell out more money to them just to help keep them afloat. No, my money needs to be earned by these companies. If I drop money on a subscription price and box fee, then that product better be heads and shoulders above the same entertainment I could get for a similar price elsewhere.
But one person’s trash is another person’s treasure. We don’t all have the same perception of value. To one person, having four concurrent subscriptions is a great value as they can drop into a game at any time, and the world will be waiting for them. For me, having any more than one time-based subscription is a waste of money that could be much better spent elsewhere. My time is valuable to me, a lot more than any subscription price, and if that one game doesn’t give me enough value to justify a time-based price, I’ll leave to another game that justifies my time & money more. Economics, in a nutshell.
But yet, I have now pledged up to the “Explorer” tier in backing Shroud of the Avatar, and it’s because of a very slippery slope.
I won’t lie, I’m a big fan of the Ultima series and Richard Garriott. So, an Ultima successor in feel (not in actuality due to copyright), without intervention from Electronic Arts, where the creators have a very open development? This makes me very happy, and I was more than happy to open my wallet to see this come to pass. But I didn’t want to open it too far… after all, I have a high perceived value of the finished product but the finished product doesn’t exist. So at first I kept myself in check.
The Slippery Slope
My first purchase was for the $33 “Pioneer” tier, as I had missed the 1st and 2nd Responder tiers. This would get me a digital copy of the game. I could access the alphas and betas, too, but I wasn’t so interested in them. I’m only interested in betas to get a taste of what the game is, and not to help them test. I’m a bit selfish like that, but realistically I’m not their employee, I’m a consumer. Betas have turned me off quite a few games, too, so I tend to avoid them if I can help it. Total Spent: $33.
But wait. This is just for Episode 1! There are more episodes! I did not realize this at first. Well, what tier has THOSE, too? It ended up being the “Royal Artisan” tier, with Episode 2 & 3. Now, if I’m reading this correctly, each episode of the overall game will use the same engine, but be entirely separate. Similar to Guild Wars. Cool. I like that. And having all of them put together is like having a Transformers of Ultima. Even cooler. I could see myself playing all of them and adding another $47 for the next 2 episodes ($23.50/episode), when the first was $33, seems like a good deal. Total Spent: $80.
That’s where I stopped for a long time until I found this page, which noted a promotion from Alienware to upgrade your pledge by $20. Sweet! Using the coupon (as easy as clicking the link and signing into Shroud’s page), suddenly I was bumped up to $100, which was now the “Virtual Collector” tier. Total Spent: still $80.
Shroud of the Avatar is going to come in *FIVE* episodes, though. So far, I’ve only pledged for the first three. So, looking once more at the tiers, to get all five would be the “Explorer- All Digital” tier, for only $20 more. So, two more at $10/episode is a much better deal than before, so I jump on it. Total Spent: $100
Just for giggles, and I’m already so well vested like a poker player deep into a hand, I check out the next tier. The “Explorer” tier, and see that it’s only $5 more, and I get quite a few nice tangible physical items, like a *cloth map*, a collector’s box, the soundtrack, a game manual, and physical media. I don’t really care about most of them, but those cloth maps play my nostalgia strings like a lute, and for only $5? I have to. I have no choice. Total Spent: $105.
Now the next tier is at $150, and that’s where I draw the line. A collector’s coin and a “mysterious trinket” are included, which starts playing at my curiosity, but I’m not an extra $45 curious.
Is It Worth It?
I don’t know how to feel about this. On one hand, I’m getting quite a bit. Every episode, a cloth map, and so many digital goodies I won’t know what to do with myself (no, really, the list is ridiculous… I added it in the postscript). On the other, Episode 1 hasn’t even come out yet! Let alone episodes two through five! Have some control, man! You just spent $105 on a game that you’ve only seen a very rough part of (and boy, was it rough)!
What a slide, too, from $33 to $105. As a previous salesman, I use to do this to customers all the time. “Oh, hey, you’re already spending $50 on books, how about a $5 bookmark?” It wasn’t even that difficult. As long as you kept the additions logical and less than 20% of the total, you could double a sale pretty easily. It plays off a lot of psychological tactics: overestimated future use, fear of a wasted purchase, the increase of the perception of value based on the more you spend, sunk time and costs, etc. and I feel I just had all of that psychology, that I am well aware of, used against me.
I guess time will tell if I am really happy about my purchase or if it was a waste.
Fool me once, shame on you. Fool me twice, shame on me.
P.S. – If you want to get in on the Shroud of the Avatar Pre-order, that $20 Alienware coupon is good for new purchases, too, as well as current pledges. $25 for the first game isn’t bad at all if you’re an Ultima fan, story fan, or sandbox fan and are on the fence.
P.P.S. – By the way, here is the list of what the “Explorer” tier gets you (if you pledged during the Kickstarter itself)…
- Episodes 1, 2, 3, 4, & 5 (Alpha and Beta Access, Developer Blog Access)
- Blade of the Avatar Novel by Tracy Hickman, “The Story of Mondain in the World of Sosaria” by Richard Garriott, Akallabeth Dungeons and Dragons Campaign
- Physical: Cloth Map, Collector’s Box, Media, Soundtrack, Manual
- Digital: Runic Translation Print, PDF Artbook, Soundtrack
- In-Game: Creature Taming Call Ability, Early Skill Access
- Teachable Emotes: Darkstarr Salute, Adventurer, Pilgrim, Immortal Adventurer, Founder, Royal Artisan, Virtual Collector, Explorer
- Titles: Benefactor, Pioneer, Adventurer, Immortal Adventurer, Founder, Artisan, Royal Artisan, Archivist, Royal Archivist, Cartographer, Royal Cartographer
- Items: Replenishing Snowball Box, Founder Shield, Immortality Fruit, Ankh of Virtue Necklace, Founder Cloak, Royal Elderberry Plant, Last Name, Star Citizen Cross-Promotion Item, Non-Combat Pets, Benefactor Tunic, Darkstarr Cloak, 1-use Crystal Sword, Founder Tunic, Starter Melee Weapons, Indestructable Artisan Tool, Starter Ranged Weapons, Iolo’s Lute, Darkstarr Metronome, Indestructable Crafting Tool, Starter Founder Armor, Family Crest (of your own design), Framed Cover Art, Framed Map.